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What makes a good designer/client relationship

When it comes to designing, what separates the good from the great? This is a question with no easy answer. Though some might say it's all about talent, vision, or creativity, the one key ingredient that every great designer has is a strong relationship with their client.

A good designer/client relationship
A good designer/client relationship

Why is this? Because a great designer understands that their job is not only to create something visually stunning, but to also understand their client's business, goals, and target audience. Armed with this knowledge, they can create a design that not only looks amazing but also helps their client achieve their objectives.

But a strong client/designer relationship doesn't just happen overnight. It takes time, effort, and communication from both parties to build trust, collaboration, and mutual respect.

Here are a few things that both designers and clients can do to foster a great working relationship:

1. Communication

This is the bedrock of any good relationship, and it's especially important in the design world. Your designer needs to understand your business, goals, and target audience inside and out, and the only way to ensure that understanding is to talk—a lot.

The conversation should flow both ways, of course. As the client, you need to provide clear direction to your designer and be open to feedback. If you're unclear about something, ask questions. A good designer should be able to explain the choices and thoughts behind the design.

2. Trust

This is a two-way street, too. As the client, you need to trust your designer's expertise and give them the freedom to do their job. On the designer's side, trust that your client is giving you accurate information about their business, their goals, and their target audience.

3. Collaboration

The best designs come from a collaborative effort between client and designer. Brainstorming sessions, early and often, will help to ensure that the final product is something that both parties are happy with.

4. Understanding

A good designer will go above and beyond to understand your business. They should take the time to research your industry, your competitors, and your target audience. Only then can they create a design that truly meets your needs.

5. Direction

As the client, it's your job to provide clear direction to your designer. What are your goals for the project? Who is your target audience? What's your budget? What's your timeline? Answering these questions upfront will help to ensure that the project stays on track.

6. Feedback

Giving feedback is a crucial part of the design process. Be honest, constructive, and timely. If you wait until the project is complete to give feedback, it's often too late to make changes.

7. Realism

Be realistic about your budget and timeline. A good designer will work with you to create a project that meets your needs, but if you're unrealistic about what you can afford or how long it will take, the project will suffer.

8. Respect

This is the most important element of all. If you don't respect your designer, the design will reflect that. If your designer doesn't respect you, they're not the right designer for the job.

Final thoughts

In conclusion, a strong client/designer relationship is essential for any great design. Good communication, trust, collaboration, and mutual respect are key components to building this type of relationship. By taking the time to invest in each other, both designers and clients can create something truly amazing.


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Snapied is a simple yet powerful online graphic design tool that helps both professional and non-designers create amazing designs easily and quickly.

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