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What Is Good Graphic Design: 5 Core Components of a Good Graphic Design

Updated: Aug 5, 2022

There's more to graphic design than meets the eye. In order to create an effective and visually appealing design, you need to understand some key concepts.

In this post, we'll discuss five key components of good graphic design. We'll also give you some tips on how to avoid common design mistakes. So whether you're a business owner working with a designer or a student learning the ropes, read on for some helpful information.

A Good graphic design will increase readability, quickly and convincingly communicate a message, and draw the reader's eye to key information within the message.

What Are the Five Key Components of Good Graphic Design?


White space is an essential element of good design. It is often overlooked but is crucial to creating clean, crisp communications. When used effectively, white space can add visual interest, focus attention, and clarify relationships between elements.

It can also make complex information more digestible and improve the overall user experience. When designing anything from a website to a print ad, keep white space in mind to create a better, more impactful design.


Contrast is one of the most important aspects of good graphic design. When two elements are placed side by side, the contrast between them will make one stand out more than the other.

This principle can be used to create a hierarchy of information so that the most important details are the first thing that people see.


Repetition is a key principle in design. By repeating certain elements, you can add unity to your layout and reinforce important information. This can be done with color, shape, or any other element you deem important.

By using repetition, you can create a design that is both eye-catching and easy to understand. So next time you're working on a project, keep repetition in mind and see how it can help you create a better design.


Design is about more than good looks. Alignment is a key design principle that can make or break your message. When done well, it gives your work a clean, organized feel. But when done poorly, it can create a jarring experience for the reader and send your message scattering in all directions.

Learn how to use alignment to its fullest potential with our handy guide.


A good design is all about composition. The way a designer chooses to tell the client's story can make or break the project. Good composition is the key to a successful design.

With Composition, you can be sure that your project will be a success.

How Can Good Graphic Design Be Used in Advertising and Event Promotion?

When you're looking to create a strong, lasting first impression, good graphic design is key. It can be used in advertising and event promotion to build a brand identity, give the business personality, and communicate your brand perspective.

Designers use many basic visual concepts when laying out patterns for printed material. These five key components (whitespace, contrast, repetition, alignment, and composition), will help business owners and project leaders work effectively with designers and printers during their next advertising campaigns and event promotions.

What Are Some Common Design Mistakes to Avoid in Printed Material?

Using Words When an Image Will Do

One of the most common mistakes people make when designing for print is trying to use too much text. Remember, you want your graphic to complement your text, not overwhelm it. When in doubt, try using an image instead of words.

Poor alignment

Another common mistake is poor alignment. When everything is off-kilter, it's difficult to focus on any one element. Make sure to align all of your text and images symmetrically for a clean, polished look.

Font and Color Diversity Overkill

Too much font and color diversity can also be a distraction. Try to stick to two or three fonts at most, and use complementary colors for a cohesive look.

Poor Letter Spacing

Last but not least, bad kerning (letter spacing) can ruin an entire design. Make sure to check your spacing between letters carefully, and if you're not sure how to do it yourself, ask your designer for help.

How Can Snapied Help With Graphic Design?

There are many software and online tools that can help you with graphic design. But, if you're looking for a platform that is simple yet powerful, then Snapied is the right choice for you. With our online graphic design platform, both professional designers and non-designers can create amazing designs quickly and easily. We offer a wide range of templates and tools that will help you create beautiful designs, regardless of your level of experience.

So, if you're looking to create stunning graphics for your next advertising campaign or event promotion, be sure to check out Snapied!


When you're working with a designer, it's important that you understand the basic concepts they're using to create a design. This will help you give them the information they need and avoid any miscommunications.

In this article, we've outlined the five key components of good graphic design: white space, contrast, repetition, alignment, and composition. We've also listed some common design mistakes to avoid in printed material.

Now that you know what to look for, keep these concepts in mind when working with your next designer, and be sure to ask questions if there's anything you don't understand.

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